The Marketing Manager role involves leading and enhancing marketing efforts within the company, reporting directly to the Marketing Director. Key responsibilities include strategic marketing planning, working closely with Practice Group Leaders and attorneys to align marketing strategies with the firm's goals, focusing on strategy, awareness, relationship building, and lead generation. The role requires managing both digital and traditional marketing channels, ensuring marketing materials align with the firm's brand, and targeting both existing and potential clients. 

The Marketing Manager will conceptualize and execute marketing programs to boost brand awareness and generate leads. Campaign management involves overseeing marketing campaigns and analyzing performance metrics to ensure they meet strategic objectives. Staying updated on industry trends and customer insights is essential for informing marketing strategies. The role requires collaboration with internal departments to gather information and drive strategic campaigns, leveraging marketing tools and analytics to optimize strategies.

Candidates should have a Bachelor's degree in Marketing, Business, or a related field, with over seven years of marketing experience. Strong skills in strategy development, client relationship building, project management, analytics, and communication are crucial. The position offers a salary range of $90,000 to $130,000. Knowledge of the legal industry is beneficial.